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Perspective 69: Most important blog of the year | Music festivals dead | Mastercard | Attenborough | Conroy
Rick Marton - Thursday, December 22, 2011
A Brand LoveBite: Are music festivals really dead?
Rick Marton - Thursday, December 22, 2011
Are music festivals and retail really dead?
Last month a music festival in NSW called New Beginnings was cancelled.
On their Facebook page and across the media, organisers were quotes as saying "this proves festivals are dead".
I beg to differ.
This falls in the same category as retailers who hit troubled times and blame everyone but themselves.
There is a glaringly obvious problem with their statement - NOT EVERYONE IS DYING! » Read more
Perspective 68: Brand Integrity Series: Brand is Beyond Marketing | Christmas Tips | Nokia | Carsales
Rick Marton - Thursday, December 08, 2011
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