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Perspectives Blog
Perspective 88: Where did Woolworths go? | Luna Park | Target
Rick Marton - Thursday, May 17, 2012
Perspective 81: What Comes Naturally? | Forrest Farm Valley Prime Lamb | Gift Shop Bizarre
Rick Marton - Tuesday, March 27, 2012
Perspective 75: Brand Strength Through Partnerships | Greenhill Nurseries | Air Australia | Last Chance To Win...
Rick Marton - Tuesday, February 14, 2012
Perspective 73: Brands Are Just Like Friends | Country Club Tasmania | Village Cinemas
Rick Marton - Tuesday, January 24, 2012
A Brand LoveBite: Are music festivals really dead?
Rick Marton - Thursday, December 22, 2011
Are music festivals and retail really dead?
Last month a music festival in NSW called New Beginnings was cancelled.
On their Facebook page and across the media, organisers were quotes as saying "this proves festivals are dead".
I beg to differ.
This falls in the same category as retailers who hit troubled times and blame everyone but themselves.
There is a glaringly obvious problem with their statement - NOT EVERYONE IS DYING! » Read more
Perspective 68: Brand Integrity Series: Brand is Beyond Marketing | Christmas Tips | Nokia | Carsales
Rick Marton - Thursday, December 08, 2011
Perspective 67: Brand Integrity Series: Convergence is Key | Top 50 Brands | Mantra Pandanus
Rick Marton - Wednesday, November 23, 2011
Perspective 65: Integrity: It's free marketing! | Entrepreneur or Freelancer? | Southwest | Apple
Rick Marton - Thursday, November 03, 2011
Perspective 64: Integrity: Spinning out of Control | Hotel Update | iiNet | Virgin BooBoo
Rick Marton - Thursday, October 27, 2011
Perspective 63: Top 10 tips for Integrity | Inspire | Tas Leaders | Bad emails
Rick Marton - Thursday, October 20, 2011
Recent Posts
- Perspective 89: Stop Direct Competing! | Brisbane St Bistro | 10 Facebook BooBoos | Win Tix
- Perspective 88: Where did Woolworths go? | Luna Park | Target
- Perspective 87: We're all individuals | Mother's Day Competition | Little White
- Perspective 86: What's Your Claim To Fame | Upcoming Events | Harrison Humphreys | Bakery
- Perspective 85: Take away your logo, does it still feel like you? | Competition Time ...
- Perspective 84: Compel me then own it! | Hyundai | Cradle Mountain Water
- Perspective 83: Are You Uniquely Awesome? | Saffire | French Connection
- Perspective 82: Differentiate or Die | Victoria Bitter | Superior Mufflers
- Perspective 81: What Comes Naturally? | Forrest Farm Valley Prime Lamb | Gift Shop Bizarre
- Perspective 80: Going Below or Through the Line | Hotondo Homes | Local Hotel


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