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Perspectives Blog

Perspective 87: We're all individuals | Mother's Day Competition | Little White

Rick Marton - Tuesday, May 08, 2012
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Perspectives 78: Engaging Your Team | Enterprise Magazine | A Small Business

Rick Marton - Tuesday, March 06, 2012

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Perspective 77: Virgin Attitude a Priority | Devonport Corporate Centre | Spotlight

Rick Marton - Tuesday, February 28, 2012

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Perspective 76: Tips For Yellow Pages | Positively Tasmania | Air Australia & Brand Australia

Rick Marton - Tuesday, February 21, 2012

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Perspective 69: Most important blog of the year | Music festivals dead | Mastercard | Attenborough | Conroy

Rick Marton - Thursday, December 22, 2011

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A Brand LoveBite: Are music festivals really dead?

Rick Marton - Thursday, December 22, 2011

Are music festivals and retail really dead?

Last month a music festival in NSW called New Beginnings was cancelled.
On their Facebook page and across the media, organisers were quotes as saying "this proves festivals are dead".

I beg to differ.
This falls in the same category as retailers who hit troubled times and blame everyone but themselves.

There is a glaringly obvious problem with their statement - NOT EVERYONE IS DYING!  » Read more

Perspective 66: Brand Integrity Series: Maintenance | Bacardi and Coke | Myer Melbourne

Rick Marton - Tuesday, November 15, 2011

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Perspective 65: Integrity: It's free marketing! | Entrepreneur or Freelancer? | Southwest | Apple

Rick Marton - Thursday, November 03, 2011

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Perspective 64: Integrity: Spinning out of Control | Hotel Update | iiNet | Virgin BooBoo

Rick Marton - Thursday, October 27, 2011

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Perspective 63: Top 10 tips for Integrity | Inspire | Tas Leaders | Bad emails

Rick Marton - Thursday, October 20, 2011

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