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Perspectives Blog
Perspective 87: We're all individuals | Mother's Day Competition | Little White
Rick Marton - Tuesday, May 08, 2012
Perspectives 78: Engaging Your Team | Enterprise Magazine | A Small Business
Rick Marton - Tuesday, March 06, 2012
Perspective 77: Virgin Attitude a Priority | Devonport Corporate Centre | Spotlight
Rick Marton - Tuesday, February 28, 2012
Perspective 76: Tips For Yellow Pages | Positively Tasmania | Air Australia & Brand Australia
Rick Marton - Tuesday, February 21, 2012
Perspective 69: Most important blog of the year | Music festivals dead | Mastercard | Attenborough | Conroy
Rick Marton - Thursday, December 22, 2011
A Brand LoveBite: Are music festivals really dead?
Rick Marton - Thursday, December 22, 2011
Are music festivals and retail really dead?
Last month a music festival in NSW called New Beginnings was cancelled.
On their Facebook page and across the media, organisers were quotes as saying "this proves festivals are dead".
I beg to differ.
This falls in the same category as retailers who hit troubled times and blame everyone but themselves.
There is a glaringly obvious problem with their statement - NOT EVERYONE IS DYING! » Read more
Perspective 66: Brand Integrity Series: Maintenance | Bacardi and Coke | Myer Melbourne
Rick Marton - Tuesday, November 15, 2011
Perspective 65: Integrity: It's free marketing! | Entrepreneur or Freelancer? | Southwest | Apple
Rick Marton - Thursday, November 03, 2011
Perspective 64: Integrity: Spinning out of Control | Hotel Update | iiNet | Virgin BooBoo
Rick Marton - Thursday, October 27, 2011
Perspective 63: Top 10 tips for Integrity | Inspire | Tas Leaders | Bad emails
Rick Marton - Thursday, October 20, 2011
Recent Posts
- Perspective 89: Stop Direct Competing! | Brisbane St Bistro | 10 Facebook BooBoos | Win Tix
- Perspective 88: Where did Woolworths go? | Luna Park | Target
- Perspective 87: We're all individuals | Mother's Day Competition | Little White
- Perspective 86: What's Your Claim To Fame | Upcoming Events | Harrison Humphreys | Bakery
- Perspective 85: Take away your logo, does it still feel like you? | Competition Time ...
- Perspective 84: Compel me then own it! | Hyundai | Cradle Mountain Water
- Perspective 83: Are You Uniquely Awesome? | Saffire | French Connection
- Perspective 82: Differentiate or Die | Victoria Bitter | Superior Mufflers
- Perspective 81: What Comes Naturally? | Forrest Farm Valley Prime Lamb | Gift Shop Bizarre
- Perspective 80: Going Below or Through the Line | Hotondo Homes | Local Hotel


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