Our Brand Foundations
Our Promise:
Refine your Brand.Engage your Team.Delight your Customers. Be Effective Naturally
The Value we Deliver:
Providing the Foundations to Become a Brand People Love
Our Brand Personality:
Simple, Proactive and Positive
Our Point of Difference:
Top down – working with leaders to drive positive change
Bottom up – building a solid foundation of brand and culture
Inside out – delivering a sustainable, unified direction
Effective Naturally provide you with the tools to build a brand that becomes a true reflection of everything you do and the way in which you do it. Your unique values naturally become a heart and soul of the workforce, eventually filtering through to a consistent and trusted customer experience. Oh and for the accountants out there - that equals a stronger bottom line.
Now...if you want to get in deeper - feel free to read further or head to our 'Benefits ' page to see the outcomes that you could expect for your organisation.
Why aren’t all staff great ambassadors for their employers?
This is a question that intrigued Rick Marton – the person behind the creation of Effective Naturally. Even at the relatively young age of 31, Rick has spent more than half of his life managing his own company which in turn consults, trains and engages with some of Australia's biggest brands across a range of industries on brand experience. His passion for 'outstanding' excellence has become more than the driver of his own business ethic, it has now become an obsession. While many Australian businesses have good intentions, many simply don't support passion and pride - in many cases workers are treated more like robots than people.
Having a workforce of robots may seem efficient, but in this scenario opportunities to create extraordinary experiences with our customers are often missed.
Robots switch off at the end of the day, they always need their batteries recharged, they’re expensive to upgrade and they’ll never exceed what they were programmed to do.
Emotion drives all behavioral change so if you want customers to be loyal and trusting of your brand, we need to create opportunities for them to bond with your people. Once again we need people to do this, not robots.
Some of the hard evidence...
Here are a few facts to help business leaders understand that while it is hard to measure the effectiveness of emotion on a one by one interaction, it is certainly possible to see the overall benefits in the following information shown in a worldwide study of 90,000 employees by Towers Perrin (one of the worlds leading HR companies):
"At the end of the day, our study paints a picture of a workforce that is energetic, ambitious and committed to working hard and giving its best. But turning people's energy and ambition into engagement – and ultimately into significant performance lift – demands attention, focus and some very different behaviors from senior leaders.... I see more and more boards holding senior management accountable for taking steps to attract, retain and engage the people needed to carry out the company's strategy. It's viewed as a critical part of overall leadership effectiveness" Donald Lowman, a Managing Director of Towers Perrin HR Services
- 84% of highly engaged employees believe they can positively impact the quality of their company's products, compared with 31% of the disengaged.
- 72% of the highly engaged believe they can positively affect customer service, versus 27% of the disengaged.
- 68% of the highly engaged believe they can positively impact costs in their job or unit, versus 19% of the disengaged.
- Just 41% think their senior management supports new ideas and new ways of doing things.
- Only 40% think their senior management acts in a way that's consistent with their values.
- Just 37% think senior management tries to be visible and accessible to employees.
- Only 36% think senior management effectively communicates the reasons for important business decisions.
- And a mere third believe senior management communicates openly and honestly to employees.
- To see more from this study - click here
How does Rick intend to make a difference?
As ex US president once said "Not all your efforts to change the world will be successful but the worst thing anyone can do is not to try". The difference is here, we aren't just trying, we are doing. The keynote presentations are an entertaining experience with truly defined benefits and actions for immediate, medium and long term returns. Success, happiness and motivation are all infectious and little by little the momentum of Effective Naturally will most certainly win.
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