We love initiatives that build bridges in our community. Not for profits and charities are critical for our society, so we’d love to see you recognised!
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Christmas is for most small businesses, one of the busiest times of the year. Everyone is searching for the perfect presents, and there are ways we can utilise our social media platforms to increase sales and general business exposure.
Instagram is no doubt a fantastic tool for small businesses to create awareness, drive sales and build brand reputation. But are you winging it? If so, here’s a few things you can do to give your business Instagram account purpose.
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Heard of a lot of businesses losing their pages due to hackers? Here are the 4 things you must do to protect your valuable asset!
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Is anyone else TikTok obsessed? Because I am. But there might be a new obsession in the works because I’ve recently been exposed to the latest feature on Instagram, ‘Reels’. The feature began testing in November in Brazil and is now available to 50 countries, including here in Australia.
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If you’ve never heard of Google Trends, you may be missing out on a very helpful tool to make sure you’re using the words people most look for.
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In an ideal scenario, having us film any/all parts required for a video will result in a better quality product. We also understand this isn’t always possible, so we’ve complied a few hints and tips to help with filming on your device/mobile phone.
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In challenging times, it’s easy to get caught up in the things that we can’t change, but the Sphere of influence helps us to direct our energy into what we can, by finding opportunities in challenging times.
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It goes without saying that big brands like Kmart and Bunnings are to be admired for the way they’ve been adapting in the current circumstances. They’ve immediately reimagined how their businesses will work including a massive focus on a digital experience. If they can turn a big ship around, so can you.
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Have you ever been slightly creeped out by an ad that directly relates to something you have recently searched? An example might be that you search flights to Queensland and the next time you’re online you get served a string of online ads for hotels in Queensland. That’s a direct result of advertising that uses cookies to show you relevant ads.
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It’s the annual American TV event of the year. The Super Bowl are famous for their mid-time shows that feature the cream of the crop in the pop industry and creative half-time, celeb-featuring ads. An ad at the Super Bowl costs a company more than AUD $7 million to air. Yes, that’s just for one spot!
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With the many curve balls thrown at businesses of late, it’s likely there’s a bit of spare time to kill. This means one thing - opportunity!
There’s no better time than now to tick off your list of things that have perhaps been put on the back burner, like taking the time to rethink and reimagine your brand.
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It goes without saying that big brands like Kmart and Bunnings are to be admired for the way they’ve been adapting in the current circumstances. These brands have been keeping their stores open for as long as possible and while doing so, have ensured resources and ads are directing customers to make online purchases.
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Digital strategy isn’t just the appetiser - it’s the appetiser, main course and dessert all meshed into one. In other words, it’s mega important!
However, a common misconception is that the intangible elements of digital strategy are just an ‘extra’, failing to see its importance in building trustworthy and reliable brands.
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One of my biggest gripes that happens with bricks and mortar businesses is in regards to opening and closing times. Businesses that close at 5:30pm, but already look closed at 5:15pm.
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A couple of weeks ago we had a fun post on our Facebook page with those air filled stick men they often have on top of a Godfreys store denoting a ‘special event’ (yes one of many). But it doesn’t have a sign saying sale, all we know is that it signifies something going on.
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We all know that brand is not just a logo, but you have to admit a logo is still an important part. I see a lot of businesses change theirs as often as their car. So should you change yours? Here are 5 things to consider before you even start the process.
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Four years ago I was staying at the Sofitel Brisbane. I walked in to the room and a song was playing on the TV – “Life is magnifique”. I actually left the song on the TV for much of my stay. I loved it. It fit perfectly with the ambiance and brand values of Sofitel which is as a French luxury hotel where “life is magnifique”.
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Stop throwing stacks of money behind blanket advertising hoping to grab customers and tempt them to come in. Know your ideal customer so you know where they are and what they’re doing. Then the aim is to become part of their lives.
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Have you recently been called by someone claiming they are from Google? Recently, we’ve seen a spike in cold calls to businesses from someone claiming they’re from Google.
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