Guided Programs
Building strong foundations to become a brand people love.
Authentic. Trusted. Talked about!
We’ve brought the secrets of the world’s leading brands, re-engineered them in to simple steps and packaged them in to a program designed to help you refine your brand, engage your team and delight your customers. The result is an effective business driven by the natural momentum of amazing word of mouth!
A series of three programs have been tailored to ensure you only work on things that are relevant to your business structure.
- Sole Trader/Professionals – individuals and those they rely on
- Small Business – 1-2 leaders and up to 15 employees
- Medium Enterprise – a board, management team and up to 50 employees
Depending on the size of your organisation this invigorating journey will span 4-12 weeks, purposely designed to minimise disruption to every day operations.
Facilitated by an internal representative of your organisation, we’ll guide you through the formulated steps to lay The Foundations to Become a Brand People Love.
A full range of benefits are waiting to be enjoyed allowing your organisation to focus its energy, time and resources on your bigger picture.
Refine your Brand – We help you extract the foundations that are clear enough for everyone to engage with, but detailed enough to be the reference point for all your business does in the future.
You will receive a brand strategy report crafted by Rick Marton based on the information collated by you during Stage 1. This will be a priceless tool used for years to come.
Engage your Team - a successful brand relies on the engagement of their people on a common journey. Armed with tools to identify barriers and implement solutions, understand how to harness the strengths of individuals and build a framework you’ll drive a culture that is a true reflection of your brand. It’s time to get an attitude!
Delight your Customers – It’s time to deliver what you promise. We show you how to analyse the touchpoints in the customer experience, remove barriers and create signature moments.
Included in the program:
- Step-by-Step Program Guides for each stage
- All worksheets for use by people in your organisation
- One on One phone/Skype time with Rick Marton
- Tailored Brand Foundations strategy created by Rick
- Extra Resources on the Effective Naturally site in case you have a specific issue
- Video resources and downloadable audio tracks
- Knowledge bank of information collected from other brand leaders
- Ability to request information on any brand related topic
These programs provide a cost-effective alternative to having a brand guru in your business for an extended period of time. Most importantly they give you a more effective business driven by natural momentum.
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