Speaking
Rick Marton - Brand & Culture Architect
Let's take a look at business practice from the Top Down, Bottom Up and Inside Out. What are the common problems we as consumers face everyday? Are these touchpoints creating positive growth or bad publicity? How can we ensure the same problems don't appear in your business? How to Touch your Customers is an invigorating, thought-provoking journey mixed with tangible initiatives for instant use to improve the effectiveness of your business and increase the loyalty of a fan base. Guests will learn the fundamental foundations required to transform their organisation in to a brand people love.
“It made me want to go back to work tonight..."
“I wish we had more hours – I could have kept discovering new things all day!”
“…even though business is great, now I know why! We were already doing some of the things to build our goodwill but never realised the value of having our own ‘brand’.”
"How to Touch your Customers" includes:
- Matching the Customer Experience with your Brand Promise
- Developing Passionate, Proactive People rather than Rusty, Reactive Robots
- Celebrating what makes you Different
- Identifying and Removing the Barriers to an Amazing Experience
- The things the Big Brands do, but you can do Better
- Building the Foundations of a Highly Effective Business
- How to run an Effective Touchpoint Analysis
At the end of each presentation – Rick Marton is available to host an open forum. Presentations can be tailored to include case studies in your specific industry.
Read Testimonials here.
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