Why we do it
In this crazy competitive world it’s so easy to lose sight of who we are and what we’re striving for. It’s easy to get caught up on surviving rather than thriving. That’s why the rewards of becoming a brand people love are too big to ignore.
You may have heard about the two-speed economy, well we’ve noticed there is also a two-brand economy – those businesses who use their brand effectively and those who don’t realise they have one.
Things to think about:
- Customer service can be dangerous! (you may end up bland not brand);
- Hire for attitude that fits the brand (don't just hire for a 'good resume');
- Managers need to be leaders (and lead by example);
- Social media is as big a fad as the telephone was;
- Efficient doesn't mean effective;
- Problems at the coalface have usually dripped down from above...
Most brands leading the way either didn't exist or were the underdogs just a decade ago.
Change is inevitable. You will never stop it, but you can shape it.
The Brand Gap from sj on Vimeo.
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