Your ideal customer isn’t “everyone”!
This is your opportunity to clear the clutter in what you’re doing and hone in to what matters most to your ideal customer.
Let’s create your first buyer persono with this easy to use worksheet.
Hint Number 1: think about which customers make you smile the most and/or bring in the highest margins.
Hint Number 2: if you struggle to think about your ideal, do your first form about the customer who makes your life stressful… Life’s too short to be attracting them!