Social Media

Social media



The most effective marketing… naturally.


Social media is the nucleus of word of mouth marketing. It is word of mouth, accelerated.

Keeping up with the ever-changing algorithms and formats of Facebook, Google+, Instagram, YouTube, Linkedin, SEO, Review sites and Twitter can be daunting and time consuming.

Effective Naturally offer a proactive and strategic approach to using social media as a central two-way communication tool for your organisation. We build a community of people to become fans of your brand. Additionally, we know the importance of being found on Google when a fan is ready to buy, so our social strategies are complemented with a thorough Search Engine Optimisation service.

We’re consistent, analytical, engaging and strategic.

It’s not just about popping some pictures up and hoping for the best. Our investment in market leading software combined with our ongoing, up to the minute training means you’re always at the front of the curve in the most effective ways to build valuable relationships with your target audience.

Leading businesses are moving their focus from a traditional outbound model to a more efficient and effective inbound digital model. We’d love to help you do the same.

All of our packages include:

  • Brand strategy – a workshop and following roadmap to refine your messaging, better understand your audience and build your digital strategy
  • Non-biased Advice – on-call brand and marketing advice from brand optimiser Rick Marton for when unexpected marketing questions or challenges may arise
  • Listening – we use software to know where our clients are mentioned to ensure we can either address a negative concern or engage in and thank positive conversation
  • Publishing – we’ll use your allocated time wisely to curate and collate an engaging social media calendar that can target audiences in ways not possible with standard social media access
  • Moderating – it’s not enough to post and forget, we engage in the conversation
  • Advertising Budget – already included in the pricing is a generous monthly budget for social media paid advertising to make sure we connect with as many of your target audience as possible for the lowest possible cost per person
  • App and Landing pages – we can build apps on social channels for legal ways to run competitions, grow your audience and provide access to offers
  • Measurement and Analysis – our reporting provides audience insights that can provide deeper insights about the preferences of your target audience. In our monthly meetings we’ll give you down to earth analysis of what’s important to your community and on the effectiveness of your overall marketing activities

Our Packages

  • Social
  • from $2300 + GST/month
  • Ideal for businesses who want to build a community through a consistent and effective social media presence but prefer to be spending their time more effectively doing what they do best.
  • Delve further
  • Online
  • from $2900 + GST/month
  • Ideal for those looking to build influence as the expert in their field through an engaged community.
    This package maximises the entire digital presence of search, reviews, website conversions and email newsletter using an inbound marketing model to attract new fans, nurture those relationships, convert them to customers and ultimately raving fans.
  • Delve further
  • Inbound
  • from $4700 + GST/month
  • Inbound Dynamo is a comprehensive inbound marketing strategy for medium to large business. Building on the online leader product, this package adds a stronger emphasis in data acquisition, building a valuable database as a business asset and activating segmented data for individual, large scale communications.

    Google Adwords together with social media advertising pathways combined with real time competitor benchmarking takes digital marketing to a level of responsiveness usually expected only from multinationals with very large budgets. Now with your own real time reporting dashboard that you can view 24/7 at your business.
  • Delve further