Not everything that's valuable is tangible

Digital strategy isn’t just the appetiser - it’s the appetiser, main course and dessert all meshed into one. In other words, it’s mega important! 

However, a common misconception is that the intangible elements of digital strategy are just an ‘extra’, failing to see its importance in building trustworthy and reliable brands. It’s especially important in a health crisis, to monitor the way people are engaging and interacting with your brand online, but most importantly responding to interactions in a way that adds value to them. 

Remember, if we can’t offer our service, we can still offer reassurance and optimism - right now, that’s just as important.

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