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Effective Naturally




The following page offers a simple look at all of our services.
If you'd like to expand on this information please download our service guide on the link below.

2014 Service Guide 2014 Service Guide (8438 KB)
Your downloadable guide to effective services.


Coaching & Consultancy

When it comes to getting you where you want to be, your strategy requires consistency and an objective voice for both individuals and business. The ability to strategise, bounce ideas and call upon a voice of honesty to work through challenges and opportunities, can ensure you stay off the treadmill and continue to project forward.

Brand Workshops

From a sit down interactive workshop such as Supercharge, to a circus training day where people will literally learn the value of brand whilst flying through the air in Run Away to the Circus. We have multiple ways to deliver a fun team building day, but also one that leaves a lasting positive change on your workplace culture (not just a short term dose of positivity).

SPARC

Mapping your customer emotions throughout their experience ensures you stay on positive terms and nothing gets in the way of the sale. 

SPARC is the Sales Process and Relationship Cycle formulated by Rick Marton. From the moment a potential customer hears your radio ad through to the moment they’re telling others about the great service you offered them, we look at every individual impression and map whether it’s helping or hindering your opportunity to firstly get the sale, but secondly gain referrals. 

Speaking

Rick is an experienced speaker and thought leader on brand innovation and people engagement. He moves through a room without notes leaving him able to converse, extract interaction and yet stay on track to leave an audience feeling empowered with tangible ideas they can action right away.

Topics include:

Snap Out of It - a challenging look at why the business world has changed and the top 20 things you can do today to remain relevant and accelerate success.

iBrand - a 45 minute presentation for school leavers, using brands as the language by which teenagers identify with the outcome of teaching them the importance of owning their unique brand, protecting job prospects and using social media positively.

BrandYou - aimed at individual professionals who are looking to accelerate their careers and build influence in their industry.

BrandLove - for the non-believers or those intrigued by what brand can really offer. This is a dynamic, visual presentation that highlights the techniques used by the world’s most valuable brands. It challenges the audience with new ways of thinking and provides a constructive journey on the elements of creating a much loved brand.

Focus Groups Unplugged

"It's really hard to design products by focus groups.  A lot of times, people don't know what they want until you show it to them." Steve Jobs

Traditional focus groups often include strong personalities that end up leading the followers in a direction that doesn't give you accurate information. Rick Marton is an experienced facilitator that has a chameleon type ability to become one with the group and extract raw, clear answers through a strategic conversation. 

Brand Discovery

The most clear and effective marketing success strategy available in Australia under $10,000 and it's the gateway to the services that sit lower on this page.

Developing a brand is not just about advertising or a new logo. Your brand is what others feel about you, what value they see in you and most importantly what they’re telling others about you. Brand Discovery has been crafted as the best process for us to analyse where you’re at now, pinpoint what success looks like in the future then define a holistic but simple strategy to get you there.

Systemisation

Systemise the Ordinary, Humanise the Extraordinary
Wouldn’t it be great if you could have better customer service outcomes, to drive positive conversation around your brand and save you time and money?

One of the biggest causes of a customer complaint isn't necessarily bad service, it’s service that didn’t match what they expected. The ability to deliver authentic, consistent service should be backed up by simple systems and processes that ensure the consumer’s expectations are clearly met. This is how you become famous!

Events & Brand Activations

An event is the ultimate extension of your brand. We understand they can be a large investment and that’s why it’s so important to notice every opportunity to leave lasting impressions on your target audience.

We take the time to understand the inner foundations of your brand essence: why you exist, the promise you make, the attitude of the business, and your unique point of difference. We then infuse this essence into the creative design and flavour of the event. 

Accelerate - our social media partnership

When you've already got a great reputation it makes sense to accelerate it. Ignoring the rise of social media leaves a huge gap in your marketing strategy but it also misses the opportunity to listen to your audience in a candid manner. Effective Naturally offer a low-risk, proactive and strategic approach to using social media as a central two-way communication tool for your organisation.

Accelerate is a 12 month program limited to five clients at any one time and is only open to organisations that have a strong reputation. We're currently the digital media partner for the good people at Weeding HireLaunceston Airport, Telstra Business Centre Launceston & Holy Guacamole. We've also recently handed over the social media presence for Inside Cafe at the end of the implementation strategy.


Momentum - your brand & culture partner

Momentum is a 12 month partnership for businesses that are committed to building brand people love and having the success they wanted.  It’s about everything our client needs, and nothing they don’t. We become part of your organisation to Refine the Brand, Engage the Team, Delight the Customer and Accelerate Word of Mouth. This consistency ensures the organisation not only stays on brand, but can strategise and grab new opportunities as they occur. 

A momentum agreement gives you a front of the curve marketing department for around half the cost of hiring your own marketing person. This is for a select group of businesses who are aiming to have great systems and processes, an authentic customer experience and a product that is worth talking positively about.


When you're an Accelerate or Momentum client, we're on your team and your team only meaning we don't offer coaching or facilitation to any of your competitors. We're not in the market of strategising against ourselves.

2014 Service Guide 2014 Service Guide (8438 KB)
Your downloadable guide to effective services.


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